Written by Steven Royale, the founder of What's Good Chicago?
a look back
To celebrate, we are launching our brand and our logo collaboration with EVOL Chicago. We started WGC during the week of Lolla 2014, because of all the major artists and events that are in the city. Who can forget the secret and sponsored shows that were happening? From sponsored events by Uber, Pandora, and Redbull, to the feeling of being in the middle of Grant Park. It almost felt like you were in Miami Music Week, but right here in our very own Chicago.
Four years ago, it started with just a small group of Chicago music fans, and in that time, we gained almost 12,000 members. The Chicago music scene started booming with 7 major festivals: Spring Awakening, Mamby on the Beach,, Lolla, North Coast, Freaky Deaky, Riot Fest, & Reaction, plus the major artists and events playing in Chicago almost every weekend.
Since then, we have made this group about bringing Chicago the latest artist and music announcements in REAL TIME, helping with any Chicago Recommendations, grand openings for clubs and restaurants and being one of the top ticket sale option groups. With our growth, it felt like it was time to start our brand.
collaboration with evol chicago
We approached EVOL with our brand vision and with the help of their lead artist, Erika Lizette, we collaborated on our official logo design. We feel like it encapsulates the energy within our great city and the landmark qualities that make Chicago unique. The Chicago Star with the question mark is a perfect touch to hint at the surprise events and shows always happening.
giveaways & merch sneak peak
In the next couple months, we plan on growing our community closer, by showcasing local artists, Q&A’s, and hosting sponsored live DJ streams. We also plan to feature our diverse restaurants and food options in Chicago. And of course, free giveaways and merchandise. Our next giveaway is happening this week during Lolla. Our new logo will be posted all over Lolla. Take a picture of our new What’s Good Chicago sticker and post it on your wall and on our Facebook Group to be eligible to win two single-day passes to North Coast.
Thank you to all of the members who have already been a part of What’s Good Chicago, and for those of you wanting to join us, follow the link below. Hope to see you at the next event!